About MAGIC Ammonia Free Lightener » Magic Ammonia Free Lightener

The tool to create.
The confidence to lighten.
The freedom from ammonia.

MAGIC Ammonia Free Powder Lightener features a super strength formula that offers up to 10 levels of lift without the potentially harmful effects of ammonia. The blue base counteracts orange for a more natural looking blonde and contains no sodium hydroxide, formaldehyde, or parabens. Additionally, an infusion of Lavender Oil and Argan Oil imparts moisture and softness to hair, while soothing the scalp during chemical processing. Easy to mix & apply, it can be used either on or off the scalp and works like MAGIC!

In addition to being vegan, we never test on animals and ensure that the formula completely breaks down after going down the drain to protect the environment we live in. Our packaging is recyclable, so please save or discard appropriately.

POWDER LIGHTENER

CLAY LIGHTENER

A luxurious blend of essential oils!

MAGIC Lavender Hair Oil is a blend of natural essential oils that offers incredible conditioning for the scalp, hair, & skin. It can be used before and/or after using MAGIC Powder Lightener. It can also be used as a deep conditioning or scalp treatment.

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Science and Nature Combined

Breakthroughs in science allow for superior lightening power – up to 10 levels of lift – without the use of potentially harmful ammonia. It’s safer for you as a hairdresser and it’s safer for your clients!

MAGIC Ammonia Free Powder Lightener can be used either on or off the scalp.

- NO AMMONIA -

Studies have shown that
overexposure to salon
chemicals such as ammonia
can lead to long term health
complications.

- DOSE OF NATURE -

Our lightener is formulated
with flower and plant oils
that contribute to the long-
term health of hair, while
protecting the scalp.

- BLUE BASE -

The blue base of our lightener
works to counteract the
frequent orange looking results
and deliver a more natural
looking blonde.

- ECO FRIENDLY -

What goes down your salon
sink impacts the environment.
Our formula completely breaks
down & our packaging is
recyclable.

From the Beverly Hills Team of

LJS Cosmetics

Created by the innovative team of LJS Cosmetics, MAGIC was born from the need of Beverly Hills elite who demanded performance driven professional coloring products, but without the inherent risks of choosing chemicals over health.

Loved by Hollywood celebrities and notable names in the world of hairdressing, MAGIC Ammonia Free Powder Lightener will impress you with its strength and keep you and your clients safe during chemical services.

We endeavor to create innovative products for beauty professionals everywhere, while carefully balancing nature, science and health. Haircoloring should be safe, salons should be green and you should stay healthy!

The Dangers of

Overexposure to Ammonia

The professional salon industry is generally under the impression that ammonia is safe. However, this caustic toxin which is most commonly used to in commercial cleaning products and to manufacturer explosives, is actually considered to cause cancer by the World Health Organization and the United States Environmental Protection Agency.

The average career of a salon professional is only 8 years and 11 months. Most stylists careers end because of health issues related to skin irritations or complications with breathing. More and more salon professionals are turning to ammonia-free and more natural and organic products to maintain their health and prolong their career.

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A Dose of Nature #1

Lavender Oil

Not only known for its gorgeous scent, Lavender Oil has proven hair benefits and is excellent for all hair types. Extracted mostly from the flowers of the lavender plant, primarily through steam distillation…it not only helps with dandruff and itching, but also calms, soothes and helps control hair breakage while improving hair growth.

A Dose of Nature #2

Argan Spinosa Oil

Often called ‘liquid gold’, Argan Spinosa Oil is an organic product extracted from the kernels of the argan tree, which is native to Morocco. It is extremely rich in beneficial nutrients including fatty acids and vitamin E.

Argan Oil is proven to make hair softer, silkier and shinier. It can even help to treat split ends and tame frizzy hair. Due to its ability to tame frizz and give hair shine, it also helps makes hair more manageable and adds a healthy, attractive shine to any hair style.